Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side monitoring as a method to enhance their data collection processes. While it calls for extra technical knowledge than routine GTM and may present added costs, it can bring about higher accuracy and even more reputable data
Pixel tracking utilizes a piece of code to register conversions on your internet site. It's simple to set up and much less susceptible to advertisement blockers.
1. A lot more precise information
The standard technique of tracking conversions on a website, making use of pixels, is having problem with changing internet browser privacy plans. This indicates that the data being sent out to Google Ads, Facebook Manager and other platforms is much less accurate than it must be.
Server-side monitoring is an extra safe and secure option that assists to bypass these limitations, as it's filled from your very own domain and treated as first-party code, implying it's less most likely to be influenced by advertisement blockers or various other security steps. This supplies a lot more exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketing experts a lot more ownership over the data they send out, and makes it less complicated to abide by various information regulations. It's likewise a lot much less prone to scams, as it's more difficult for fraudulent actors to adjust the system by altering the postback URL.
2. Much better control over data.
Server-side monitoring permits services to gather and enrich information before sending it to third-party analytics/advertising systems. This enhances data efficiency and precision, which can help marketers make even more informed advertising and marketing choices.
Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in site visitors' internet browsers. These tracking codes are commonly blocked by advertisement blockers, which can result in data collection disruptions and inaccurate results. Server-side monitoring allows organizations to bypass these constraints and provide precise, consistent information that is much less vulnerable to disturbance.
This type of monitoring additionally enables organizations to track conversions that take place outside of the website, like call and in-store purchases. This is necessary because brand-new privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the service life of cookie-based monitoring pixels to 7 days. This is an essential reason S2S is extra dependable for services looking for to adjust to these modifications.
3. Much less susceptible to fraudulence
Server-side monitoring allows organizations to adjust information hauls prior to it reaches third party endpoints, enhancing safety and privacy. This is particularly crucial as different web browsers and platforms increasingly change how they handle cookies. For example, in iphone 14, Safari will just provide first-party cookie data and will certainly not permit pixel-based monitoring. Utilizing server-side tracking, you can bypass these limitations and remain to track conversions that occurred outside of your website.
On top of that, server-side monitoring enables you to capture customer data straight on your own servers. This removes reliance on third parties, which can be susceptible to breaches and personal privacy infractions.
A server-side tracking system is a collection of instructions that informs your site's server what occasions to tape-record. This data is after that sent to analytics tools like Google Analytics and Facebook Organization. It's also made use of to activate event-based ads, such as retargeting. On the other hand, pixel tracking is a different technique that uses a little piece of code on your page to gather information from individuals.
4. Easier to carry out
Server-side monitoring is a data collection procedure that takes place on the site's very own server, bypassing web browser constraints. This implies that information accumulated by the website/app is first sent to the web server where it's processed and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this technique is that it decreases the scope of data monitoring and gives organizations extra control over transmission, making it normally a lot more reliable. Because of this, it's much less vulnerable to data difficulties triggered by points like a damaged link or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is then passed directly to your marketing and advertising tools on the web server. This permits you to have even more exact data and assists ensure compliance with personal privacy policies such as GDPR. In addition, it additionally prevents conversion tracking tools the tracking limitations imposed by internet browsers and ad blockers.