Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of e-commerce organizations are turning to server-side tracking as a method to boost their data collection processes. While it needs extra technical knowledge than regular GTM and might present additional costs, it can result in higher accuracy and more trustworthy information
Pixel tracking uses a piece of code to register conversions on your website. It's easy to set up and less prone to advertisement blockers.
1. More exact information
The typical approach of tracking conversions on an internet site, making use of pixels, is having trouble with transforming internet browser personal privacy policies. This suggests that the information being sent out to Google Ads, Facebook Manager and various other systems is less accurate than it needs to be.
Server-side monitoring is a much more secure option that aids to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, suggesting it's much less likely to be affected by ad blockers or various other protection procedures. This offers much more accurate information and an extra total photo of user trips throughout channels.
Additionally, this type of monitoring enables companies to track conversions outside of the internet site, such as call and in-store check outs, which can be challenging for pixel-based tracking. This adaptability provides marketing professionals much more ownership over the information they send, and makes it simpler to comply with numerous data laws. It's additionally a great deal less prone to scams, as it's more difficult for deceitful actors to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side tracking permits businesses to accumulate and enhance data prior to sending it to third-party analytics/advertising platforms. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable results. Server-side tracking makes it possible for companies to bypass these constraints and provide precise, regular data that is much less at risk to interference.
This kind of monitoring also enables businesses to track conversions that occur beyond the website, like phone calls and in-store purchases. This is necessary since brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is much more trustworthy for organizations seeking to adapt to these modifications.
3. Much less prone to fraud
Server-side tracking makes it possible for organizations to manipulate data hauls prior to it gets to third party endpoints, improving safety and personal privacy. This is specifically important as different web browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
In addition, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of instructions that tells your website's server what events to record. This data is then sent to analytics devices like Google Analytics and Facebook Business. It's also used to cause event-based ads, such as Twitter Ads performance software retargeting. In contrast, pixel tracking is an alternate technique that utilizes a small item of code on your page to accumulate information from customers.
4. Much easier to carry out
Server-side monitoring is an information collection process that occurs on the site's own server, bypassing internet internet browser constraints. This indicates that data gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the scope of information monitoring and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's less prone to data obstacles brought on by things like a broken connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also avoids the monitoring restrictions imposed by internet browsers and ad blockers.